2. HOW WE COLLECT INFORMATION
We generally collect your information in three ways: (1) when you provide it to us; (2) when we collect it automatically; and (3) and when we receive it from other sources.
Information you provide to us. Some examples of when you provide us information include when you: submit information on our Sites; participate in an event, sweepstakes, contest, other or promotion; purchase vehicles, products, or services on our Sites or in our retail stores; and communicate with us. Some examples of the types of information you provide us include: contact and identification information; demographic information; financial information; information about your vehicles and products; and audio, electronic, or visual information.
Information collected automatically. Some examples of information we collect automatically include:
- Device and usage information. We may collect technical data about the browsers and devices you use to access our Sites, emails, and advertisements, such as, device type, browser type and language, hardware model, operating system version, unique device identifiers, IP address, device event information (e.g. hardware settings, date and time of your request, referral URL, crashes, and system activity). We may also collect information about how you interact with our Sites, emails, and advertisements, such as features used, content viewed, and the dates and times of your interactions. This information is collected automatically as you access the Sites, emails, and advertisements.
- Cookies and similar technologies. Cookies and similar technologies are pieces of information stored directly on the device you are using.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies. If you set your browser to reject cookies, parts of the Sites may not work for you.
Pixel tags, web beacons, clear GIFs, or other similar technologies. These may be used in connection with some of our Sites, emails, or advertisements, to, for example, track the actions of Site users, compile statistics about Site usage and response rates, determine whether you have opened and acted upon our emails, and assess the effectiveness of our marketing.
We also use third-party advertising services to provide advertisements for Polaris vehicles, products, or services that may be of interest to you when you visit websites or other online services. We allow select third parties, including these analytics and advertising services, to place cookies on our Sites. These third parties may collect information about your online activities over time and across third-party websites, and they may be members of industry self-regulatory groups such as the Network Advertising Initiative (NAI), Digital Advertising Alliance (DAA), and European Digital Advertising Alliance (eDAA). The websites for these groups provide more information on interest-based online advertising and how to opt out of receiving interest-based online ads from participating companies.
Do Not Track requests. Some browsers may transmit “Do Not Track” (“DNT”) signals to the websites you visit. Because there is not common agreement about how to interpret DNT signals, we do not take action in response to them.
- Location information: We may collect information about the location of your device, including precise geolocation information from your device and imprecise location from, for example, your IP address.
When you participate in one of our demo rides, or a Polaris Adventures, Indian Motorcycle Rentals, or similar rental experience, the vehicle that you use may be equipped with GPS-tracking and other technology that may collect information related to the state of the vehicle, including, for example, the vehicle’s location, speed, and rate of braking or acceleration. Polaris may use this information to provide roadside assistance, to locate lost or stolen vehicles, and as otherwise described in this Policy.
- Facility cameras: We may use cameras in and around our retail stores and other facilities for security purposes and operational purposes such as measuring traffic patterns, tracking in-stock levels, and helping us to better design our stores and facilities and serve our customers.
- Purchase information and history: We may collect information about your transactions in our stores and on our Sites, including, for example: the vehicles, products and services you purchase, and how frequently you purchase them; the price and any promotions or rewards associated with a purchase; and the items you have placed on your “wishlist” or saved for future purchases.
Information we receive from other sources. We may combine the information that you provide us and that we collect automatically with information that we collect from other sources, such as our dealers, distributors, the business partners we work with to make certain products and services available to you (as described below), consumer data resellers, and other third-party sources.
For example, we receive information from our dealers, distributors, and business partners, such as contact and identification information; financial information; and information about vehicles, products, and website content or services that you have viewed, inquired about, or purchased. Our independent dealers, third-party distributors, and business partners are separate legal entities with their own privacy practices. For questions about the privacy practices of a dealer, distributor, or business partner you interact with, please contact them directly.
We may also obtain demographic and other information about you from consumer data resellers and other third-party sources. This information allows us to enhance our existing information for accuracy, security, and other purposes, such as increasing the relevance of our marketing, improving our communications with you, personalizing your experience with our Sites and services, and detecting fraud.
Some information we collect from third-party sources is publicly available. For example, we may collect information that you or others submit in a public forum, such as a blog, social network, or chat room.
We also create information ourselves when we analyze the information we have collected about you. And we combine information that we collect about you, as described above, with information that we collect in other contexts, such as information we collect through our Ride Command services, which are subject to a separate privacy notice.