Polaris Supplemental Privacy Notice for Residents of Certain U.S. States

1. PERSONAL INFORMATION WE COLLECT

 

We collect, and have collected in the past 12 months, the following categories of personal information:

 

• Contact and identification information, such as name, address, email address, telephone number, account login information (including, if applicable, social media account information for login purposes), signature, driver’s license information or other government ID information, social security number, or insurance policy number.

• Demographic information, such as gender, age or date of birth, marital status, military or veteran status, race or national origin, household composition, professional, education, or employment-related information, and information about your interests.

• Financial information, such as payment card information (e.g. credit or debit card number, CVV or CID code, expiration date), financial account information, payment history, and information related to your creditworthiness, assets, income, or liabilities.

• Information about your use of our Services, vehicles, or products, and your relationship with us, such as vehicle license plate number, VIN, make, model, and year; selling and servicing dealers; date of purchase, rental, or lease; financing, rental, or lease term; serial number or other unique product identifiers (e.g. part number, UPC); service history; mileage, oil/battery status, fuel or charging history, electrical system function, gear status, and diagnostic trouble codes; purchase information and history; loyalty program information; and information about how you interact with us, including how you interact with our vehicles, products, and Services.

• Internet or other network or device activity, such as information about the browsers and devices you use to access our Services, including our emails and advertisements (e.g. device type, browser type and language, hardware model, operating system version, unique device identifiers, and IP address) and how you interact with our Services, emails, and advertisements (e.g. features used, content viewed, addresses of referring websites, and the dates and times of your interactions).

• Location information, which we may collect and process when you use certain of our Services, as described below.

• Audio, electronic, visual or similar information, such as your communications with us; photos, videos or other content you submit to us or post on our Services, for example, in connection with a sweepstakes or contest; footage, collected as described below, from cameras in our facilities, cameras at events, and cameras that record footage inside and/or near certain vehicles used in Polaris Adventures or similar rental experiences.

• Professional or Employment-Related Information, such as occupation, job title, employment history, or professional association membership information.

• Inferences Drawn from Personal Information, such as information about your preferences or likelihood to purchase or use our Services, vehicles, or products.

• Sensitive Personal Information, including:

  • Personal information that reveals your:

    • Driver's license and state identification card;

    • Account log-in in combination with any required security or access code, password, or credentials for allowing access to an account;

    • Precise geolocation that is used or intended to be used to locate you within a small geographic area (less than a radius of 1,850 feet);

 

2. HOW WE USE PERSONAL INFORMATION

 

We collect, process, and disclose, and in the past 12 months have collected, processed, and disclosed, the categories of personal information, including sensitive personal information, listed in Section 1 of this Supplemental Notice for the following purposes:

 

• Providing Products and Services. This may include, for example, customizing them to your preferences or interests, making them more compatible with your technology, or otherwise making them easier to use; analyzing how they are used; and evaluating, maintaining, and improving their performance, effectiveness, security, and safety.

• Developing New Offerings. This may include, for example, researching customer needs and market trends; designing, testing, and refining prototypes and concepts; incorporating feedback from users; and utilizing technology to produce new offerings to better serve you and enhance your experience.

• Processing Payments and Transactions. This may include, for example, facilitating purchases and sales of vehicles or products; verifying payment information and authorizations; managing billing, invoicing, refunds, and credits; ensuring secure payment processing; and maintaining records of financial transactions for regulatory and accounting purposes.

• For Our Internal Business Operations. This may include, for example, use of your personal information for our internal Polaris business operations, as permitted by applicable law, and other uses consistent with the context in which the information was collected.

• Marketing. This may include, for example, developing and providing promotional and advertising materials about the Polaris family of brands that may be of interest to you; analyzing the effectiveness of those materials; and customizing and improving them. This may also include sale and sharing of certain personal information, and processing of personal information for targeted advertising purposes, as described in more detail in the “Sale, Sharing, and Targeted Advertising” section, below.

• Facilitating Communication. This may include, for example, providing you information about our Services, vehicles, and products, and your transactions with us; responding to questions, inquiries, and service requests that you make; customizing and improving our communications with you and analyzing their effectiveness; communicating with you about, and administering your participation in, sweepstakes, contests, surveys, promotions, events, and similar activities. Communications with you may be via different methods, such as mail, telephone, email, text message, social media, or other electronic messages, or via our Services, with your consent to the extent required by law.

• Warranty & Support Purposes. This may include, for example, investigating, validating, responding to, and administering warranty claims; providing vehicle and other product service and maintenance information and support; and providing recall and safety bulletin information.

• Legal Reasons. This may include, for example, obtaining legal advice and establishing, exercising, or defending legal claims; complying with laws, regulatory requirements, contractual obligations, court orders, other legal process or obligations, or lawful requests from public and government authorities; detecting, preventing, and responding to fraud, intellectual property infringement, security issues, violations of our agreements, violations of law, or other misuse of our Services, vehicles, and products; and protecting the safety, rights, welfare, or property of Polaris, you, or others.

• Other Purposes with Notice or Consent. We may use personal information for other purposes for which we provide specific notice when the information is collected. Further, in some contexts, we may obtain consent for collection of your personal information and may use your personal information for the purposes described in your consent.

 

Further, for California Business Contacts, we may process personal information we collect about you for purposes of managing our relationship with you, contracting with you to procure services from your employer, and communicating with you about services or potential services your employer may provide to us. We may de-identify or aggregate any of the personal information we collect and use it for any lawful purpose, including for research and product-development purposes. When we do so, we take reasonable measures to ensure that the information cannot be associated with a consumer or household, and we maintain and use the information in deidentified form. We will not attempt to reidentify the information, except that we may attempt to reidentify the information solely for the purpose of determining whether our deidentification processes satisfy applicable legal requirements. Such information will not identify you individually.

 

3. DATA RETENTION

 

We retain your personal information as long as necessary to fulfill the purposes outlined in this Supplemental Notice unless a longer retention period is required or allowed by law.

 

To determine the period for which your personal information will be retained, Polaris considers criteria such as: (i) the nature of our relationship with you and the types of Services, vehicles, or products we have provided to you, or that you have requested; (ii) the sensitivity of the information and the purposes for which it was collected; (iii) the nature and timing of your interactions with us (including with our Services, communications, etc.); (iv) any applicable legal or contractual requirements to retain information for a certain period of time, including any retention obligations related to actual or potential litigation or government investigations; and (v) the impact on the Services, vehicles, and products we provide if the relevant information were deleted.

 

4. SALE, SHARING, AND TARGETED ADVERTISING

 

We sell, share, and process for targeted advertising purposes (i) network activity information, such as online browsing history and interactions with our websites or advertisements; and (ii) contact information, such as email addresses, and we have sold, shared, and processed for targeted advertising these categories of personal information in the past 12 months. We sell, share, and disclose for targeted advertising these categories of personal information to marketing and analytics providers to analyze and better understand consumers’ needs, preferences, and interests, and to advertise and promote our products and services. You can opt out of the sale, sharing, and processing for targeted advertising of personal information that we have collected about you via Cookies by clicking the “Your Privacy Choices” link in the footer of our websites and then clicking “Decline All.” Further, you can opt out of the sale, sharing, and processing for targeted advertising of personal information that we have collected about you in other contexts by calling 1-800-POLARIS and selecting option 3 and then option 9 (Monday to Friday, 8 am – 6 pm Central Time), or by submitting a request to us via our request form.

 

Additionally, we do not sell or share personal information of consumers we know, or reasonably should know, are under 18 years of age. We also do not process personal information for purposes of profiling or to engage in automated decision making in furtherance of decisions that produce legal or similarly significant effects (which means a decision that results in the provision or denial of financial or lending services, housing, insurance, education enrollment or opportunity, criminal justice, employment opportunities, health-care services, or access to essential goods or services).

 

 

5. SOURCES OF PERSONAL INFORMATION

 

We generally collect personal information in three ways: (1) when you provide it to us; (2) when we collect it automatically; and (3) and when we receive it from other sources.

 

• Personal Information You Provide to Us. We collect personal information about you when you provide it to us. For example, we collect personal information when you submit information to use our Services; participate in an event, sweepstakes, contest, or other promotion; purchase vehicles, products, or services via our Services; and communicate with us. Some examples of the types of personal information you may provide us include: contact and identification information; demographic information; financial information; information about your vehicles and products; and audio, electronic, or visual information.

• Personal Information We Collect Automatically.

  • Cookies & Other Tracking Technologies. We collect personal information automatically via cookies and other tracking technologies (collectively, “Cookies”). Cookies allow us to collect information such as browser type, time spent using our Services, pages visited, and language preferences. We, and our vendors and third parties, use the information for security purposes, to facilitate navigation, to display information more effectively, to personalize your online experience and our marketing and advertising efforts, to determine whether you have opened and acted upon our emails, and to assess the effectiveness of our marketing. In addition, we use Cookies to gather statistical information about usage of our Services to improve their design and functionality, understand how they are used, and assist us with resolving questions about them. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Services. Please visit https://policies.google.com/technologies/partner-sites for more information about how Google collects and uses data when you use its partners’ websites or mobile applications. Our use of Cookies may include use of third-party advertising services to provide advertisements for Polaris vehicles, products, or services that may be of interest to you when you visit websites or other online services. This includes sale and sharing of personal information, and processing of personal information for targeted advertising purposes, as described in more detail in Section 4 of this Supplemental Notice. If you would like to modify your Cookie choices, you may do so by clicking the “Your Privacy Choices” link in the footer of websites and then setting your preferences. Please note that you will not be able to reject Cookies that are strictly necessary for the operation of our Services. Please also note that, if you reject certain types of Cookies, you may be unable to use all of the functionality of our Services.

  • Location Information. We may collect personal information about the location of your device, including precise geolocation information from your device and imprecise location from, for example, your IP address. When you participate in one of our demo rides, or a Polaris Adventures or similar rental experience, the vehicle that you use may be equipped with (i) GPS-tracking and other technology that may collect information related to the state of the vehicle, including, for example, the vehicle’s location, speed, and rate of braking or acceleration; and (ii) cameras that record footage inside and/or near the vehicle while you are operating and/or located near it. Polaris may use this information and footage to provide roadside assistance, to locate lost or stolen vehicles, and as otherwise described in this Notice. The outfitter for the Polaris Adventures or similar rental experience, which is an independent third party, may use this information and footage in accordance with its privacy practices. When you participate in one of our demo rides, or a Polaris Adventures or similar rental experience, you direct us to disclose your personal information to the relevant outfitter. For questions about the privacy practices of an outfitter, please contact the outfitter directly.

  • Facility and Event Cameras. We may use cameras in and around our facilities and event spaces for security purposes and operational purposes, such as measuring traffic patterns, tracking in-stock levels, and helping us to better design our facilities and event spaces and serve our customers.

  • Purchase Information and History. We may collect information about your transactions using our Services, including, for example: the vehicles, products, and services you purchase, and how frequently you purchase them; the price and any promotions or rewards associated with a purchase; and the items you have placed on your “wishlist” or saved for future purchases.

• Information We Receive from Other Sources. We may receive personal information about you from our dealers, distributors, the business partners we work with to make certain products and services available to you (as described below), consumer data resellers, and other third-party sources.

  For example, we receive personal information from our dealers, distributors, and business partners, such as contact and identification information; financial information; and information about vehicles, products, and website content or services that you have viewed, inquired about, or purchased. Our independent dealers, third-party distributors, and business partners are separate legal entities with their own privacy practices. For questions about the privacy practices of a dealer, distributor, or business partner you interact with, please contact them directly.

  We may also obtain demographic and other personal information about you from consumer data resellers and other third-party sources. This information allows us to enhance our existing information for accuracy, security, and other purposes, such as increasing the relevance of our marketing, improving our communications with you, personalizing your experience with our Services, and detecting fraud.

  Some personal information we collect from third-party sources is publicly available. For example, we may collect information that you or others submit in a public forum, such as a blog, social network, or chat room. We also create personal information ourselves when we analyze the personal information we have collected about you, and we may combine personal information that we collect about you, as described above, with information that we collect in other contexts, such as personal information we collect through our RIDE COMMAND services, which are subject to a separate privacy notice.

 

6. HOW WE DISCLOSE PERSONAL INFORMATION

 

We disclose, and in the past 12 months have disclosed, each of the categories of personal information listed in Section 1 of this Supplemental Notice in the following contexts:

 

• Polaris Brands and Companies. We disclose personal information among the Polaris family of brands and companies, including Polaris Industries Inc. subsidiaries and affiliates, which may be located in other countries.

• Vendors. We disclose personal information to vendors who provide services to us, such as site hosting; data analysis; IT services; payment processing; fraud monitoring; services related to product development and maintenance; and communications, marketing, and online and offline advertising services. We impose contractual limitations on our vendors’ use of personal information they collect in conjunction with providing services to us.

• Third Party Marketing & Analytics Providers. We disclose personal information to third party marketing and analytics providers for analytics and marketing purposes. This may include personal information we collect about you via Cookies, and it also may include personal information we collect about you in other contexts, such as contact information, including your email address. Disclosures of personal information to third party marketing and analytics providers may constitute “sale,” “sharing,” and “targeted advertising,” as those terms are defined by U.S. Privacy Laws. For details about how to opt out of these disclosures, see the “Sale, Sharing, and Targeted Advertising” section, above.

• Dealers and Distributors. We disclose personal information to our dealers and distributors for various purposes, including, for example, to provide you information about vehicles, products, services, or promotions that may be of interest to you; to help our dealers and distributors serve you better; and to provide you with warranty, recall, and service information. Our independent dealers and third-party distributors are separate legal entities with their own privacy practices. When you use our services to find or interact with one of our dealers or distributors, you direct us to disclose your personal information to the relevant dealer/distributor. For questions about the privacy practices of any of our dealers or distributors, including how to opt out of marketing communications from them, please contact them directly.

• Business Partners. To make certain products and services—such as Polaris Adventures, Polaris Xchange, online prequalification for vehicle or product financing, and financing for vehicle or product purchases—available to you, we work closely with independent business partners, including, for example, Polaris Adventures outfitters, dealers who list vehicles on Polaris Xchange, and business partners who provide prequalification and financing services. When you schedule and use services provided by these independent business partners, you direct us to disclose your personal information to the relevant independent business partner, and you may also provide personal information to them directly. Further, when you sign up for sweepstakes, contests, events, or other promotions that we sponsor, you direct us to disclose your personal information to the relevant independent business partner. This Notice does not address, and we are not responsible for, the privacy, information, or other practices of these business partners. We encourage you to review the privacy notices of any independent business partners whose services you reserve or obtain through our Services.

• As directed by you, or with your consent. We may disclose your personal information to third parties as directed by you or when we have your consent to do so.

 

We also may disclose personal information in the following contexts:

• Legal Reasons. We may disclose your personal information to third parties when we have a good faith belief that disclosure is necessary to obtain legal advice or establish, exercise, or defend legal claims; comply with laws, regulatory requirements, contractual obligations, court orders, other legal process or obligations, or lawful requests from public and government authorities; detect, prevent, or respond to fraud, intellectual property infringement, security issues, violations of our agreements or law, or other misuse of our Services, vehicles, and products; and protect the safety, rights, welfare, or property of Polaris, you, or others, as required or permitted by applicable law.

• Business Transfers. We may disclose personal information to third parties in connection with any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). If we do so, we will seek assurances that the third party will treat the personal information we disclose to it in accordance with this Notice.

• When You Post Information on our Services. When you post or disclose personal information on our Services, the information you post or disclose, including information that may identify you, may be seen by other visitors to our Services, including the public when those Services are publicly available. 

 

We may disclose de-identified or aggregated information internally and to our vendors and third parties for any lawful purpose. Such information will not identify you individually.

 

7. YOUR PRIVACY RIGHTS

 

Residents in states with U.S. Privacy Laws have certain rights to their personal information. Depending on the state in which you reside, you may have the following rights under applicable local law regarding our collection and processing of your personal information, subject to certain exceptions.

 

Rights that Require Verification

• Right to Know: You have the right to confirm whether or not we are processing personal information about you, and you also have the right to access information about how we have handled your personal information, including:

  • The categories of personal information we collected about you;

  • The categories of sources from which we collect such personal information;

  • The business or commercial purpose for collecting, selling, or sharing the personal information we collected about you; and

  • The categories of third parties with whom we sold, shared, or disclosed the personal information collected about you.

  • Residents of some states, including Delaware, Minnesota, and Oregon, also have the right to obtain a list of the specific third parties to whom we have disclosed personal information.

• Right to Deletion: You may request that we delete any personal information we maintain about you.

• Right to Correction: You may request that we correct any inaccurate personal information we maintain about you. Please note this right does not apply to Iowa and Utah residents.

• Right to Access Specific Pieces of Personal Information and Data Portability: You may ask to obtain the specific pieces of personal information we have collected about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the personal information to another entity without hindrance. You may not exercise this right more than two times in a calendar year.

Exercising the Rights to Know, Deletion, Correction, Access Specific Pieces of Personal Information, and Data Portability: You can make such a request by calling 1-800-POLARIS and selecting option 3 and then option 9 (Monday to Friday, 8 am – 6 pm Central Time), or by submitting a request to us via our request form. To verify your identity, we will match the information provided in the request to the information we have in our records. If necessary, we may ask the requestor to provide additional information to verify your identity and confirm that the request is valid. Depending on your state of residence, you may be able to authorize an agent to submit a request on your behalf. Authorized agents may submit a request in the same manner as a consumer, as listed above. When you use an authorized agent, we may ask the authorized agent to provide a copy of the consumer’s signed permission authorizing the agent to act on the consumer’s behalf, and in certain circumstances, we may ask you to verify your own identity directly with us. In some instances, we may decline to honor your request if an exception applies under applicable law. We will respond to your request consistent with applicable law.

 

Rights that Do Not Require Verification

• Right to Opt-Out of Sale, Sharing, and Targeted Advertising: You have the right to opt out of the sale and sharing of your personal information and the processing of your personal information for targeted advertising. To opt out of the sale, sharing, and processing for targeted advertising of personal information that we have collected about you via Cookies, click the “Your Privacy Choices” link in the footer of websites and then click “Decline All.” To opt out of the sale, sharing, and processing for targeted advertising of personal information that we have collected about you in other contexts, you can call 1-800-POLARIS and select option 3 and then option 9 (Monday to Friday, 8 am – 6 pm Central Time), or submit a request to us via our request form.

• Limit the Use of Your Sensitive Personal Information: We process sensitive personal information for the purposes listed in Section 2 of this Supplemental Notice, which may include purposes beyond those strictly permitted by the CCPA regulations. Accordingly, California residents have the right to limit the use of their sensitive personal information to the purposes permitted by the CCPA. You can make such a request by calling 1-800-POLARIS and selecting option 3 and then option 9 (Monday to Friday, 8 am – 6 pm Central Time), or by submitting a request to us via our request form.

• Authorized agents may also submit requests via the methods described above, where permitted by U.S. Privacy Laws.

Right to Withdraw Consent: In addition to the rights listed above, and to the extent we have collected consent from you for processing of your sensitive personal information, residents of some states have the right to withdraw their consent for such processing. You can make such a request by calling 1-800-POLARIS and selecting option 3 and then option 9 (Monday to Friday, 8 am – 6 pm Central Time), or by submitting a request to us via our request form.

Opt-Out Preference Signals: We recognize opt-out preference signals that we are required to recognize for compliance with applicable law, such as the Global Privacy Control. Consumers may use opt-out preference signals by downloading or otherwise activating them for use on supported browsers and setting them to send opt-out preference signals to websites they visit. However, please note that our Services do not respond to the “Do Not Track” signal.

Profiling: As described above, we do not engage in profiling in furtherance of decisions that have legal or similarly significant effects, or use of automated decision-making technology to make significant decisions. But if we did, you would have the right to opt out of such profiling or use of automated decision-making technology, and you may have additional related rights, depending on your state of residence. For example, Minnesota residents have the right to opt out of profiling in furtherance of automated decisions that produce legal or similarly significant effects concerning a consumer. If a Minnesota consumer’s personal information has been used for such profiling, the consumer also has rights to question the result of the profiling, to be informed of the reason that the profiling resulted in the decision, to be informed, if feasible, of what actions the consumer might have taken to secure a different decision and the actions that the consumer might take to secure a different decision in the future, and to review the consumer’s personal information used in the profiling. Further, if the decision is determined to have been based on inaccurate personal information, the consumer has the right to have their personal information corrected and the profiling decision reevaluated based upon the corrected personal information. Similarly, California residents have the right to opt out of use of automated decision-making technology to make a significant decision about the consumer, subject to certain exceptions. If a California consumer’s personal information has been processed via automated decision-making technology for a significant decision, the consumer has the right to access information about the business’s use of automated decision-making technology to make a significant decision about them.

Non-Discrimination: You have the right not to receive discriminatory or retaliatory treatment for the exercise of your privacy rights. We will not discriminate or retaliate against you for exercising your rights under this Supplemental Notice. For example, we will not deny goods or services to you, charge you different prices or rates, or provide a different level of quality for goods or services as a result of you exercising your data subject rights. We also will not discriminate against you based on protected characteristics, such as your or a class of consumers’ actual or perceived race, color, ethnicity, religion, national origin, sex, gender, gender identity, sexual orientation, familial status, source of income, or disability, in a way that impacts your access to housing, employment, credit, education, good, services, or similar access or advantages.

Appeals: Residents of certain states have the right to appeal our decisions on their data subject requests. This section does not apply to California or Utah consumers, or to residents who reside in other states where the applicable U.S. Privacy Law does not give them the right to appeal controllers’ decisions regarding data subject rights. To appeal our decision on your data subject requests, you may contact submitting a request to us via our request form. We will respond to your appeal in accordance with applicable law.

 

8. OTHER DISCLOSURES

 

California Residents Under Age 18. If you are under the age of 18 and a registered user of our website, you may ask us to remove content or data that you have posted to the website by writing to [email protected]. Please note that your request does not ensure complete or comprehensive removal of the content or data as, for example, some of your content or data may have been reposted by another user.

California’s Shine the Light Law: Under California’s “Shine the Light Law,” California residents who provide Personal Information in obtaining vehicles, products, or services for personal, family, or household use, may request information once per calendar year about our disclosures of certain categories of Personal Information to third parties for their direct marketing purposes. To request this information from Polaris, please send an email message to [email protected] with “Request for California Privacy Information” in the subject line of your message. Please be aware that not all information is covered by the “Shine the Light” requirements, and only information on covered disclosure will be included in our response.

Financial Incentives for California Residents: We do not provide financial incentives to California residents who allow us to collect, retain, sell, or share their personal information. We will describe such programs to you if and when we offer them to you.

Additional Information for Nevada Residents: Under Nevada law, certain Nevada consumers have the right to opt out of certain sales of personal information. If you are a Nevada consumer and would like to exercise this right, please send an email message to [email protected] with “Nevada Privacy Rights” in the subject line of your message. Please note that we may ask for additional information to verify your request before responding to it.

Changes to this Supplemental Notice: We may change this Supplemental Notice. Please review the “Last Updated” date at the top of this Supplemental Notice to see when this Supplemental Notice was last revised. Any changes to this Supplemental Notice will become effective when we post the revised Supplemental Notice on this page, and we may provide notice of such changes to you to the extent required by applicable law. We encourage you to look for updates and changes to this Supplemental Notice by checking this date when you access our Services.

 

9. CONTACTING US

 

If you have any questions about this Notice, please contact us using the contact information below:

By mail: Polaris Industries Inc., 2100 Hwy 55 Medina, MN 55340, Attention: Legal Department

By email: [email protected]

By phone: 1-800-POLARIS (Monday to Friday, 8 am – 6 pm Central Time)