Polaris Announces 2025 Rodeo Tour Athlete Lineup and Sponsorship of Pickup Men

MINNEAPOLIS, MN (July 16, 2025) – Polaris Off Road, the global leader in powersports and off-road innovation, announces its official Rodeo Tour of 2025, including the Team Polaris rodeo athlete lineup. Additionally, Polaris has renewed a multi-year partnership with Professional Rodeo Cowboys Association (PRCA), including a sponsorship of the Pickup Men, this year named Polaris Pickup Men. The Pickup Men is a group of skilled riders that play a crucial role prioritizing the well-being of the competitors and animals alike.

Joining Team Polaris in 2025 is tie-down roping PRCA 2-Time World Champion Shad "Money" Mayfield. Hailing from a rodeo family, the New Mexico native was inspired by his father, Sylvester Mayfield, a notable tie-down roper. Shad began roping at a young age, inspired by his father's achievements. He competed in various youth rodeo events, winning multiple titles, including the National Junior High School Rodeo Finals. In 2024, he set the single-season PRCA earnings record in tie-down roping. Shad has become known for his remarkable resilience and mental toughness, despite facing intense injuries he has continued to compete at the highlight levels. His success has made him a prominent figure in rodeo.

Mayfield joins Team Polaris alongside fellow champion athletes:

• Stetson Wright, eight-time PRCA World Champion Bull Riding & Saddle Bronc Rider
• Ryder Wright, three-time PRCA World Champion Saddle Bronc Rider
• Rusty Wright, National Saddle Bronc Champion
• Statler Wright, National Saddle Bronc Champion
• Lisa Lockhart, National Circuit Finals Rodeo Champion Barrel Racer

While supporting its athletes, Polaris will be showcasing its lineup of hard-working utility vehicles throughout the year with a presence at 11 rodeo and ranch events nationwide including the upcoming:

• Cheyenne Frontier Days – July 18-27, 2025 (Cheyenne, WY)
• Spanish Fork Fiesta Days – July 19-24 (Spanish Fork, UT)
• Pendleton Round Up – September 10-13 (Pendleton, OR)
• Heart O’ Texas Fair & Rodeo – October 2-12 (Waco, TX)
• World Championship Ranch Rodeo – November 13-16 (Amarillo, TX)
• Amarillo Farm & Ranch Show – December 2-4 (Amarillo, TX)
• National Finals Rodeo – December 4-13 (Las Vegas, NV)

Built with capability, comfort, and durability to tackle the toughest jobs, Polaris has been the trusted brand for farmers, ranchers, hunters and homeowners for more than a decade, and is a sponsor and the “Official Utility Vehicle of the National Finals Rodeo.”

As part of Polaris’ long standing partnership with PRCA and the rodeo industry, Polaris is sponsoring PRCA’s Pickup Men at 16 rodeos including the National Finals Rodeo. The Pickup Men play a vital role in rodeo events, ensuring the safety of both the cowboys and livestock, and are responsible for "picking up" the riders after their rides, guiding the horses or bulls to safety, and ensuring smooth transitions during roughstock events. Known for their agility, horsemanship, and quick thinking, the PRCA Pickup Men are a crucial part of the rodeo team, working behind the scenes to keep the action flowing.

“Our commitment with PRCA is a testament to our dedication and support to the rodeo community, and we’re continuing to celebrate the enduring tradition in 2025,“ said Holly Spaeth, Vice President, Off Road and Polaris Brand Marketing at Polaris. “We’re excited about our 2025 athletes and proud to be supporting the Polaris Pickup Men this year, as their efforts align with our company’s values of hard work and dedication.”

To learn more about Polaris Off Road vehicles and Team Polaris, please visit Polaris Off Road rodeo events or join the conversation and follow on Facebook^sm, Instagram^sm, YouTube^sm, and X^sm.

About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris’ high-quality product line-up includes the RANGER, RZR, Polaris XPEDITION, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Headquartered in Minnesota, Polaris serves nearly 100 countries across the globe. www.polaris.com