About Polaris®

For millions of people around the world, Polaris has become synonymous with adventure and passion, in both work and play.

For more than 60 years, we've been making high-quality, breakthrough products—whether it's launching the snowmobile industry, reinventing ATV categories year after year, developing the first purpose-built military vehicles or introducing a radical 3-wheel moto-roadster.


From our entrepreneurial roots as a mechanical shop, we've grown into one of the world's largest Powersports companies. And in recent years, we've expanded beyond Powersports into adjacent markets, like commercial and military vehicles, where we can add value. Today, Polaris offers a diverse portfolio of best-in-class brands.

Motorcycles
Motorcycles
Polaris logo

Vision

Our vision is to fuel the passion of riders, workers and outdoors enthusiasts around the world by delivering innovative, high-quality vehicles, products, services and experiences that enrich their lives.

Guiding Principles

  • Best people, best team
  • Safety and ethics always
  • Customer Loyalty

At a Glance

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Headquarters

Medina, Minnesota

Polaris Headquarters
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2017 Sales

$5.4 billion

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Founded

1954

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Businesses

For purposes of shareholder reporting, we are organized into four businesses:
 

  • Off-Road Vehicles (ORV) and Snowmobiles
  • Motorcycles
  • Global Adjacent Markets
  • Aftermarkets
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Countries Served

100+

Polaris Countries Served
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Employees

12,000

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NYSE Symbol

PII

History

Polaris History
Our Founders
Polaris Founders

The Polaris spirit can be traced back to co-founders Edgar Hetteen, his younger brother Allan and his close friend David Johnson. The hard-working trio started the forerunner of Polaris—Hetteen Hoist & Derrick—in 1945 in tiny Roseau, Minnesota. With World War II raging and metal scarce, their skill at repairing farm machinery quickly earned them loyal customers.

 

But it was their tinkering with a better way to get remote hunting shacks in deep snow that earned them a place in history: Our co-founders developed an early snowmobile in 1955. To prove the vehicles weren't just frivolous toys, Edgar and three friends embarked on a 1,200-mile journey across the Alaskan wilderness to demonstrate the vehicle's durability. They lugged 900 pounds of provisions on toboggans and endured minus-40 degree temperatures to complete the journey in 21 days.


Their determination paid off. The machines became so popular that Polaris began manufacturing Snowmobiles exclusively, which we did for many years before launching into additional product lines that leveraged our strengths in product development, powertrain, manufacturing, distribution and marketing.

Polaris Then
Polaris Now

Since adding All-Terrain Vehicles (ATVs) in 1984, we've grown to become a global Powersports leader, providing some of the best-selling brands in the industry, including RANGER® utility vehicles, RZR® recreational side-by-sides, Indian Motorcycle®, and GEM® electric vehicles.


More recently we expanded our offerings to include commercial vehicles, military vehicles and the revolutionary Slingshot® 3-wheel roadster, along with boat offerings from Bennington, Godfrey, Hurricane, and Rinker.


In addition to offering premium ride and drive experience opportunities through Polaris Adventures, Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio that includes Transamerican Auto Parts.

Polaris History