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Portfolio Media & Marketing Manager, Off-Road

Plymouth, MN
Posted on Sep 8, 2022 Full time R14052
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At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

The Portfolio Media & Marketing Manager will be responsible for building the Off-Road Vehicles brand through national and dealer media, portfolio campaigns that live in earned and owned channels, and brand experiences.  

The Portfolio Media & Marketing Manager will work with the Brand Marketing Directors, Channel Marketing teams and agency partners to manage our paid media plans: including real-time optimization of channels, tactics and audiences to adjust to changing market dynamics. They will partner closely with internal teams on overall creative development and performance. They will also be responsible for leading integrated marketing campaigns that help us build the Polaris Off Road brand in a relevant way for current and new customers.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Manage the North American media plan, portfolio creative development and integrated marketing campaigns for Polaris Off Road. Build the Polaris brand and drive traffic to dealerships by effectively and efficiently reaching new and core audiences with compelling and engaging creative through multi-channel distribution.

Key Focus Areas / Considerations:

  • Strategic planning, execution and optimization of media investment across channels, tactics and audiences in real time
  • Partner with Channel and Brand Marketing teams to monitor overall business health and develop strategic recommendations / optimizations
  • Partner with Lifestyle Marketing teams to map out current and future creative flighting and needs to support media plan
  • Monitor competitive intel, SOV insights and actionable next steps

SKILLS & KNOWLEDGE

  • Bachelor’s degree is required; advanced degree preferred.
  • 8+ years of related experience.  
  • Proven track record of developing and implementing a clear strategy and delivering results
  • Functional experience in media, marketing and customer experience. Will be a high impact person with experience and enthusiasm for building a strong and capable organization.
  • Self-motivated, proactive, focused high-achiever who consistently delivers results and has the ability to make rapid adjustments in response to industry changes.
  • Highly collaborative and a relationship developer who can develop strong partnerships at multiple levels internally and externally to achieve results.
  • Excellent written, negotiation, presentation and verbal communication skills.
     

WORKING CONDITIONS

  • 15% travel required.
  • Hybrid work environment

#LI-GR1

#LI-Hybrid

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.  Apply today!

About Polaris


As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2021 sales of $8.2 billion, Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com

EEO Statement


Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.