509 Launches Motorcycle Gear with Industry-Leading Innovations>
Spokane, WA (Nov. 15, 2022) – This week powersports apparel brand, 509, aims to upend the market with the launch of a new product line for street motorcyclists. 509’s expansion into the street motorcycle segment is a natural transition for a brand with a 20-year history of designing advanced technical gear and setting new industry standards for snow and dirt riders.
“As riders, we want to share what the streets mean to us through stylish, innovative products inspired by the motorcyclists that have come before us,” states Andy Berg, Product and Technical Designer. “Our goal is to inspire that feeling you get when your wheels hit the pavement and we can’t wait to share it with you.”
509 has a deep understanding of how to build truly innovative, technical riding gear. Riders across the globe trust 509’s helmets and apparel to deliver unparalleled safety and quality. Highlights from the new product lineup include helmets and jackets:
- The “Mach V” helmet is built for speed with aerodynamic shaping, a maximum field of view, and Venturi venting system (patent pending) for aggressive riding and warmer conditions, ensuring that the rider’s focus stays on the road. Also featuring Fidlock, DOT & ECE 22.06 certification. More helmet styles are available and coming early into 2023.
- 509 has curated an assortment of jackets for a variety of riding levels featuring the light and flexible hybrid designed “1Down5Up” jacket, and a genuine leather (1.1mm) styled “@One” jacket including flex paneling with an articulated riding fit. Both jackets feature YKK zippers, a removable comfort regulating insulated vest and miles of unmatched style.
Over the next year, 509 will continue to develop and grow its assortment of technology packed helmets and performance focused apparel options for motorcycle riders
- Street products are currently available exclusively at ride509.com/street.
509 Street. Built by riders, for riders.
Founded 20 years ago, the 509 story began as a snowmobile brand deep in the backcountry of the unforgiving Rocky Mountains. Those harsh environments inspired a journey of developing the world’s most technical riding gear, all while telling the story of the brand, our athletes and the industry through our award-winning films and content. Today, 509 develops innovative gear across the snowmobile, dirt bike and motorcycle industries.