Joanne has 15 years of professional riding experience in the motorcycle industry, and is a former MSF RiderCoach. She also brings four years of hosting and producing experience with the podcasts Moteriffic and GearChic. Joanne has zeroed in on the gear needs of women riders, and the unique challenges they face shopping for everything from boots, pants, gloves, jackets and helmets. She launched GearChic.com in 2006, and has documented her findings.
Currently, you can find her as the Showroom Manager in the newly born RevZilla in downtown Denver. Her latest obsession is riding on Backcountry Discovery Routes, where she continues to inspire her followers to seek the joys of adventure.