Tough Doesn't Quit Stories

Get to know the Wright Family. Known as the "Royal Family of Rodeo," they epitomize toughness and hard work, both on the competitive rodeo circuit and in their everyday life on the ranch.

As a female athlete in a male-dominated sport, pro-racer Vicki Golden pushes boundaries. Throughout her career, the 3x X-Games gold medalist has exemplified tough, defying doubters and overcoming devastating injuries. Hear Vicky's story.

With multiple Baja 1000 victories and a storied career spanning decades, Tavo Vildosola is synonymous with determination and grit. Watch how Tavo has showcased toughness and perseverance in his life as a racer, a businessman, and a family man.

"When anyone doubts me, I always go out and do it better.” Race-champion Twitch has had his share of setbacks—including being diagnosed with Tourette's and multiple broken bones—but he uses each challenge as a chance to grow. Watch how he defines tough.