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Product Line Sales Specialist

Medina, MN
Posted on nov 11, 2022 Full time R15180
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At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.



TITLE:  Spec., Product Line Sales, Analysis, & Insights


DEPARTMENT: Product Line Sales


Manger, Product Line Sales Analysis & Insights


Equal parts thinker and doer. You thrive not only white-boarding strategies and problem solving, picking up the phone, getting involved, getting your hands dirty & getting it done.

Lead strategy for promotional programs supporting the MC go-to-market plan.  Develop and implement programs targeted to dealers & end-consumers to drive goal attainment across, retail, revenue, mix and profitability goals for MC division.  Primary liaison & voice of the dealer and field sales team to corporate teams.  Provides critical competitive insights and recommends appropriate countermeasure recommendations to achieve divisional goals.


Promotional Strategies

  • Creates promotion strategies aligned to MC operating plan to deliver retail & wholesale goals
  • Leads the strategy, planning and execution of share-growing retail programs
  • Manages spending within promotional budget limits
  • Tracks and reports program effectiveness vs. goals

Retail Strategy & Execution

  • Establishes retail sales and share goals for regions in partnership with sales operations
  • Responsible for building and executing industry-leading retail plans
  • Leads development of dealer engagement strategies to drive retail
  • Analyzes business data to understand trends & makes recommendations based on the data
  • Conducts retail, inventory & stocking analysis, building recommendations based on the data
  • Owns and reports on various metrics such as retail volume, market share, stocking

Wholesale Programs & Strategies

  • Establishes wholesale sales and share goals for regions in partnership with sales operations
  • Develops wholesale programs.  Manages through key metrics and stays aligned on issues. Aligns PLSS team to work with Sales Ops and Field to implement and achieve goals

Pricing Strategies

  • Provides pricing input for all MC vehicle products and new product introductions
  • Partners with sales operations on new model planning, build/ship alignment, and launch plans

Competitive Analysis

  • Owns competitive intel, including tracking and reporting of competitor program spending
  • Leads competitive pricing analysis
  • Recommends countermeasures to competitor programs, pricing, and market share position

Field Communication

  • Partners with Field Sales leadership to sets and communicate monthly and annual sales priorities for field sales
  • Provides “voice of the field” input to support marketing strategy and tactical decision-making
  • Creates and initiates dealer communications relative to product-line specific sales matters
  • Interfaces with field sales and dealers to resolve issues and consider special requests such as program exceptions, flooring assistance, coop and retail accelerators
  • Leads team to coordinate the planning and implementation of field sales and dealer sales meetings
  • Supports Dealer Development in all dealer adds or changes as needed


  • Partner with Field Sales Leadership to successfully lead the RFM transition, including profile alignment, execution planning and communications/training needs for field


  • Bachelor’s degree in marketing, sales or similar field required
  • 3+ years of sales and/or marketing experience
  • Proven track record of driving results and retail sales growth
  • In-depth knowledge of dealers and the channels in which they operate to thoroughly understand the powersports retail landscape
  • Candidate must be detail-oriented and a creative thinker with outstanding organization, communication, project management and analytical skills; strong critical thinking and problem solving skills
  • Demonstrated success working in a very fast-paced environment and ability to handle multiple projects while meeting deadlines
  • Demonstrated ability to work cross-functionally and interact with all levels of management
  • An understanding, appreciation, and/or passion for powersports and related/similar businesses
  • Demonstrated ability to communicate effectively, both verbally and in writing


  • Location – Medina Facility, MN
  • Corporate office environment / Flexible schedule aligned to Polaris and GBU strategy
  • Travel required, up to 25% of the time
  • Dynamic and changing environment associated with growth oriented Business Unit


We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.  Apply today!

About Polaris

As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2021 sales of $8.2 billion, Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.