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Contact Us: How to Become a Polaris or Indian Motorcycle Dealer

Polaris is proud of its large network of dealers worldwide. If you are interested in joining this network, fill out the New Dealer Inquiry Form. A Dealer Development Specialist will contact you to go over your application, inital start-up costs and a market analysis.

Polaris dealer

Frequently Asked Questions
Q: What is the process of becoming a dealer?
A: Complete the New Dealer Inquiry Form. One of our Dealer Development Specialists will contact you shortly.

Q: What are the requirements/initial costs to become a dealer?
A: Your Dealer Development Specialist will walk you through initial start­up costs. These costs vary based on the product lines desired. Initial start­up costs include service tools, branding, and training.

Q: Can I carry other brands?
A: Potentially, yes. Dealer Development will conduct an analysis of the competitive environment and determine if a multiple brand store is an option in your market.

Q: What Polaris product lines can I carry?
A: A market analysis will be conducted by our Dealer Development Specialist. We will determine what product lines are available in your particular market.

Q: What credit requirements are needed to become a dealer?
A: The amount of credit required will be based on the product lines requested. Once your application has been approved, you will be contacted by our lending affiliate Polaris Acceptance, who will determine what is necessary to secure a credit facility with them.

Dealer Standards
Dealers' showrooms are required to showcase our lines through interior and exterior branding representation. Specific dealership requirements will vary based on showroom size and product lines carried. Polaris has store design consultants to help our dealers create a premier shopping experience for their customers. If you are approved to become a dealer, we will work together to create a design that will support our brand(s) and help you grow your business.

For more information, visit the Become a Dealer page.
If you are interested in finding dealers near you, use the Dealer Locator

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