Proudly American, Relentlessly Engineered
Still Calling Minnesota Home
Polaris Inc. was born in 1954 out of American grit and ingenuity. Our founders, Edgar and Allan Hetteen and David Johnson, used their skilled hands and collective creativity to assemble the first Polaris snowmobile from parts in their machine shop in Roseau, Minn. That pioneering spirit has continued to drive Polaris forward over the last 70 years, evolving from a snowmobile manufacturer to creating products that help people enjoy the outdoors whether on sand, trail, road snow, dirt or water. We are proud of what we have accomplished, and our U.S.-based design, engineering and testing are core to our vision and strategy for the future.
OFF ROAD BRANDS
Our Passion, Your "Toughest" Ride
They say it takes 10,000 hours to master something. At Polaris, we’ve been honing our craft for over 70 years—and we’re just getting started. Our relentless pursuit of quality drives us to consistently innovate, making each new vehicle tougher than the last.
No matter how far we've come, we’ll always strive for more. Because tough doesn't settle. Tough doesn't back down. Just like you, tough doesn't quit—and neither do we.
Designed, Engineered and Testing in America. Learn more
Polaris Proud
We have some of the best and brightest people in the world using their passion and knowhow to build right here in America. We believe in strengthening our U.S. operations for the next generation of American workers by continuing to invest in our U.S. facilities in Huntsville, Alabama and Roseau, Minnesota. Our great products and brands provide a strong foundation for growth, but our people and our culture constitute our real competitive advantage.
OTHER POLARIS BRANDS
Founders of Polaris developed the first snowmobile in 1954 and the company has continued to innovate in this industry ever since. Ridden by the best riders, we design the best sleds, built by the best team, and delivered through the best experiences - so that more precision, control, and confidence lives in every single ride.
We challenge ourselves every day to live up to the innovative spirit of our founders. Our mission fulfills their promise by pushing ourselves to be the driving force in creating what’s next for motorcycling.
No two drivers are the same, their rides shouldn’t be either. Slingshot’s unique design and endless customization options let you create a one-of-a-kind ride that suits your lifestyle.
The Polaris product portfolio features a lineup of highly recognizable pontoon and deck boat brands.
Polaris Company FAQs
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