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Proudly American, Relentlessly Engineered

Collage of off-road activities: RZRs SxS in the mountains, herding cattle with a RANGER UTV, and snowmobiling with Polaris Snowmobiles.

Still Calling Minnesota Home

Polaris Inc. was born in 1954 out of American grit and ingenuity. Our founders, Edgar and Allan Hetteen and David Johnson, used their skilled hands and collective creativity to assemble the first Polaris snowmobile from parts in their machine shop in Roseau, Minn. That pioneering spirit has continued to drive Polaris forward over the last 70 years, evolving from a snowmobile manufacturer to creating products that help people enjoy the outdoors whether on sand, trail, road snow, dirt or water.  We are proud of what we have accomplished, and our U.S.-based design, engineering and testing are core to our vision and strategy for the future. 

Collage of Polaris employees assembling a Polaris UTV and showcasing the manufacturing process.

Our Passion, Your "Toughest" Ride

They say it takes 10,000 hours to master something. At Polaris, we’ve been honing our craft for over 70 years—and we’re just getting started. Our relentless pursuit of quality drives us to consistently innovate, making each new vehicle tougher than the last.

 

No matter how far we've come, we’ll always strive for more. Because tough doesn't settle. Tough doesn't back down. Just like you, tough doesn't quit—and neither do we. 

 

Designed, Engineered and Testing in America. Learn more

Polaris Proud

We have some of the best and brightest people in the world using their passion and knowhow to build right here in America. We believe in strengthening our U.S. operations for the next generation of American workers by continuing to invest in our U.S. facilities in Huntsville, Alabama and Roseau, Minnesota.  Our great products and brands provide a strong foundation for growth, but our people and our culture constitute our real competitive advantage.

Exterior view of a U.S. Polaris office building with an American Flag and Minnesota State flag waving in the wind.
Polaris employee smiling while working on the assembly line at a U.S. manufacturing facility.
Two Polaris employees at a manufacturing facility assembling the interior of a pontoon with detailed upholstery and trim.
A Polaris INDY XCR snowmobile parked out front of a U.S. Polaris office.

OTHER POLARIS BRANDS

Polaris Snowmobiles

The Original Snowmobile Company

Founders of Polaris developed the first snowmobile in 1954 and the company has continued to innovate in this industry ever since. Ridden by the best riders, we design the best sleds, built by the best team, and delivered through the best experiences - so that more precision, control, and confidence lives in every single ride.

Indian Motorcycle

America's First Motorcycle Company

We challenge ourselves every day to live up to the innovative spirit of our founders. Our mission fulfills their promise by pushing ourselves to be the driving force in creating what’s next for motorcycling.

Slingshot

Countless combinations. Limitless possibilities.

No two drivers are the same, their rides shouldn’t be either. Slingshot’s unique design and endless customization options let you create a one-of-a-kind ride that suits your lifestyle.

Polaris Marines

Pontoon and Deck Boats

The Polaris product portfolio features a lineup of highly recognizable pontoon and deck boat brands. 

Polaris Company FAQs