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Consumer Insights Manager (Hybrid)

Plymouth, MN
Posted on Jan 19, 2023 Full time R16272
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At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.


The Consumer Insights Manager will be responsible for establishing and growing consumer insights support for our one or more business units.  This role will both need to execute quantitative and qualitative research as well as establish new insights processes to grow the practice.

This is a new role to expand insights across these areas and will require establishing new relationships, proving the value of consumer insights, and determining new best practices with a variety of stakeholders.

The right candidate will need to have the ability to build close working relationships with multiple teams to assess project needs, determine the right research approach, manage and execute projects and effectively communicate actionable insights that help drive action.

There is a lot of opportunity for growth, so the ideal candidate should be eager to expand their knowledge in market research and have interest in learning the powersports industry.


  • Independently execute qualitative and quantitative customer research including authoring surveys and discussion guides, moderating interviews, and analyzing survey data.

  • Work collaboratively with Product, Marketing and Design teams to prioritize insights projects and determine research requirements, strategies, and project timelines; develop and deploy research and analysis designs.

  • Day-to-day management of external research vendors, partners/consultants engaged to execute projects.

  • Use business knowledge and critical thinking skills to help direct the interpretation, use, and implications of research to improve business decisions and knowledge base for future strategic planning.

  • Leverage communication skills to transfer analysis and insights from research into an effective presentation format, and present findings and recommendations to business partners and senior management.

  • Manage multiple projects simultaneously with agility & flexibility (manage timelines, budget, deliverables).

  • Collaborate with Director to develop strategies to recommend priorities for future research and knowledge development.

  • Commitment to learn about powersports industry and stay abreast of significant industry research to anticipate emerging topics/ideas.

  • Collaborate with other insights professionals within various Polaris Business Units


  • BS/BA degree (in marketing, business, analytics, consumer research, behavioral science) or other relevant discipline and/or advanced degree program

  • 5+ years professional experience in consumer research; product development research preferred.

  • Experience executing quantitative research, including writing survey questionnaire, basic survey analysis, and analyzing findings to provide meaningful learning and insight.

  • Experience executing qualitative research, including writing discussion guides, moderating interviews, and synthesizing findings to provide meaningful learning and insight.

  • Self motivated and able to work effectively in a fast paced culture; Ability to meet ambitious deadlines and deliver high-quality work on schedule, including quickly turning around study plans and reports

  • A collaborative mindset that allows you to work across a global organization to build a plan, get alignment, and execute it.

  • Strong communication skills; ability to translate data and analysis to compelling and comprehensive narratives, messages, and business cases.

  • Exceptional organization skills and a high attention to detail


  • Corporate office environment, located in Minneapolis area

  • Travel for research projects required; up to 20% at times



This position is not eligible for sponsorship

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.  Apply today!

About Polaris

As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2021 sales of $8.2 billion, Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.