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Assoc, Marketing Manager Sr.

Plymouth, MN
Posted on Jul 12, 2022 Full time R12974
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At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

JOB SUMMARY

The Senior Associate Marketing Manager, Parts, Garments & Accessories (PG&A), leads the development of marketing strategy and plans that meet the PG&A division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen the brand and drive growth through consumer & dealer awareness; providing cross-category leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the E-Commerce, Product, Sales, and Brand teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Strategy and Planning
    • Develop consumer personalization and promotional messaging strategy across ORV/Snow brands
    • Develop integrated marketing launch and go-to-market plans that include strategy, positioning, naming and message development
    • Develop and manage multimedia content strategy on- and off-line; including photography, copy, animations, and video
    • Ensure consistent adherence to brand guidelines for all marketing materials
    • Drive international alignment with core launches and growth opportunities
  • Marketing Asset Development & Execution – Market Research, Events, Campaigns & Tools
    • Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies and the product management team
    • Drive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, and presentations
    • Lead the team in promotional messaging and go-to-market execution
    • Work with cross-departmental team, maintain, and develop the master content and traffic calendars
    • Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budget
    • Responsible for all phases of consumer catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distribution
    • Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front
    • Lead planning and execution of events including dealer shows and consumer events
    • Create collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POP
    • Build 1:1 relationship with consumers and build brand affinity through customer retention efforts
    • Drive consumer insights generation and analysis via focus groups, surveys and other measurement
    • Track and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiences
    • Keep current with emerging digital marketing channels (i.e. social, mobile, email, search)
    • Track and report on all campaign metrics
  • Leadership
    • Mentor other marketing specialists to deliver PGA objectives.
    • Manage agency interaction, schedules, budgets and production of materials

REQUIRED SKILLS AND KNOWLEDGE

  • Bachelor degree in business, marketing or related - MBA preferred.
  • 5+ years marketing or related experience - digital marketing experience preferred.
  • Proven leadership and mentoring experience
  • Excellent written and verbal communication skills
  • Ability to lead in a fast-paced environment, managing tasks on time and within budget
  • Team leader who is able to work well across, and up and down the organization.
  • Ability to operate autonomously on location (video shoots, shows, events, etc.).
  • Strong computer skills (Microsoft Office)
  • Some travel required, 10%

#LI-GR1

#LI-Hybrid

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.  Apply today!

About Polaris


As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2021 sales of $8.2 billion, Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com

EEO Statement


Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.