Our Passion, Your "Toughest" Ride
They say it takes 10,000 hours to master something. At Polaris, we’ve been honing our craft for over 70 years—and we’re just getting started. Our relentless pursuit of quality drives us to consistently innovate, making each new vehicle tougher than the last.
No matter how far we've come, we’ll always strive for more. Because tough doesn't settle. Tough doesn't back down. Just like you, tough doesn't quit—and neither do we.
Tested Tough
From front to back, we rigorously test our machines for thousands of hours so you can ride on your terms. We draw inspiration from our riders, fueling innovation both in the lab and out in the real world. We’ll happily break our machines before we break our standards—all for the purpose of bettering your ride.
Meet our "Tough" Ambassadors
Overcoming personal challenges and dominating competitions, these riders define what it means to be tough.
Hear From Owners
Don’t just take our word for it—connect with our owner community and hear firsthand about the performance and durability of our vehicles.
Tackle Tough Tasks
We put our machines to the test so you can put them to work. Explore what makes some of our work-ready ATVs and UTVs exceptionally tough.
Conquer Tough Terrain
We find the line so you can ride it. Check out some of our high-performance side-by-sides and the features that make them tough.