Sr. Marketing Manager - Customer Experience & Automation
Plymouth, MNAt Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.
JOB SUMMARY
In this pivotal role, you'll own our comprehensive marketing automation technology strategy and identification through implementation for new marketing capabilities. This includes developing integrated campaigns across email, direct mail, paid media, and SMS in partnership with our Business Units, that enhance the buying and ownership experience and drive retail. This position will also lead and oversee enterprise Email team and function, including day-to-day activation and required data strategy and integrations to support backend.
ESSENTIAL DUTIES & RESPONSIBILITIES
Lead Email Specialists, data, and development teams in activation of 1:1 marketing strategy
Supports and develops marketing automation strategies for email, SMS and paid media for GBU’s.
Support Xchange/Polaris Adventures/RIDECOMMAND to drive integration across GBU campaign messaging strategy.
Lead automation and 1x send strategy for Marine brands.
Oversee the entire email process in the SFMC platform maximizing efficiency in platform execution.
Work to drive efficiency into 1x email send personalization strategies and executional approach to maximize capacity of email support team.
Identify implementation best practices to leverage SFMC capabilities across GBUs.
Oversee roadmap development and implementation of trigger-based and lifecycle automation email campaigns, identify and vet potential technology partners, ultimately building and leading implementation deliverables to successful integration outcomes Prioritize improving the user experience by segmenting consumers for personalized content across multiple channels.
Collaborate closely with the GBU’s to:
Create targetable segments that align with user preferences and behavior identified through past performance and predictive analytics that can be leveraged across multiple channels.
Develop A/B tests and to assess effectiveness and enhance strategies based on performance metrics.
Develop content strategies that leverage predictive models and data analytics to enhance user engagement and drive conversions.
Oversight to adapt, modify, and prioritize work with the guidance of leadership to drive short-term and long-term results.
Identify new or unique data that can be used to execute a personalization/segmentation program.
Continuously present ideas and areas of opportunity to increase overall channel performance through personalization, staying on top of industry benchmarks, data connection, and innovation in the email and SMS channels.
Lead assessment & integration for INTL SFMC transition.
QUALIFICATIONS- SKILLS AND KNOWLEDGE
Bachelor’s degree in marketing or related field. MBA preferred.
8+ years of professional experience within marketing, with at least 3-5+ years of relevant experience within email &/or web marketing is required.
Prior leadership experience with a proven track record of coaching, team building, conflict resolution, and people management is required.
Prior experience working with Data Science teams and understanding the principles of advanced data models and solutions.
Excellent interpersonal skills for effective communication and influence with all levels of management and presenting complex data to different audiences.
Experience in developing and implementing projects linked to core business systems such as SFMC, CRM, Power BI
Work Environment
Fast-paced, dynamic culture in an office environment, working a hybrid work schedule
This position is not eligible for Sponsorship
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We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE. Apply today!
At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com
EEO Statement
Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.