Why Polaris?

Why Polaris?

Why Polaris?

A leader in the powersports industry since 1954, Polaris Industries has a reputation for driving innovation and engineering top quality products.

We work hard to develop products and programs that will drive customers through your doors and help you grow your business.


Best Products

1st ATV Made in USA

1st 6-Speed Overdrive Motorcycle Transmission

1st Trail-Capable Side-by-Side

1st Snowmobile with Progressive-Rate Rear Suspension

Industry-Leading Parts, Garments and Accessories

Best Programs

SnowCheck Select

Victory Demo Programs

Max Velocity Programs (MVP)

Electronic Lead Management

National Co-Op Retail Events


Company News


Recent Press Releases

Retail Advantage Brochure