POLARIS TAKES CAMP RZR TO THE UNITED ARAB EMIRATES

First of its kind event highlights global love of off-road riding

Minneapolis, MN (March 2014) – Polaris® Industries Inc., (NYSE: PII), the leading manufacturer of off-road vehicles is set to show off its RZR vehicles in the United Arab Emirates. Camp RZR UAE will take place March 28 through March 29, 2014 in Dubai, UAE. The United Arab Emirates is home to some of the world’s best sand dunes, making it the perfect place to hold the first Camp RZR event outside of North America.

Polaris is bringing its top RZR engineers, Jagged X race team and XP1K riding star, RJ Anderson, to meet and ride with off-roaders in the UAE. The event will feature riding activities, engineering displays, giveaways, food, music and more. Camp RZR UAE is modeled after the popular U.S. Camp RZR event that takes place annually in Glamis, CA. Each year, more than 20,000 riders travel to the Imperial Sand Dunes Recreation Area to attend.

“Camp RZR UAE is really a celebration of off-road riding,” says Craig Scanlon, general manager of the Polaris RZR Division. “Polaris RZR is truly a global brand and we’re excited to bring our premier RZR event to the UAE given their vast interest and passion for the brand.”

More information on the Polaris Camp RZR UAE can be found at http://polaris.nomaduae.com. You can follow the event via social media at:

https://www.facebook.com/PolarisRZR             https://www.facebook.com/DubaiRZR

http://instagram.com/dubairzrteam

 

 

About Polaris

Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands.  Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel and Klim branded apparel.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.