VICTORY MOTORCYCLES HEAD OUT ON THE HIGHWAY WITH TATTOO PROJECTS

Charlotte creative studio named agency of record for bike brand

www.tattooprojects.com  

(MEDINA, MINNESOTA) Victory Motorcycles, the second-largest heavyweight motorcycle brand in the USA, whose models include the top-selling Cross Country bagger line and the Highball, have named North Carolina based Tattoo Projects as agency of record for 2014. The maverick advertising agency, who prides themselves on creating daring campaigns that leave indelible impressions, won the business without a review. As agency of record, Tattoo Projects will handle all brand communications -- from broadcast to print, out-of-home, point of sale, events and dealer communications strategies and deliverables.

Brian Kirkendall, marketing director, Victory Motorcycles, says: "We wanted a true partner to work with and develop a deep understanding of the Victory Motorcycles brand. We chose Tattoo Projects because they are a bold and energetic consumer focused team that delivers great creative and drives sales."

Rudy Banny, co-founder and co-creative director, Tattoo Projects, adds: "We have our sights set on helping to further define the brand and establish it as an American icon in the motorcycling world." Rudy Banny and Buffy McCoy Kelly will head up the account on behalf of Tattoo Projects. The contract is part of a complete brand exercise from Victory, in a bid to increase market share.

For more information, contact Bruce McClure on +44 (0) 7976 629 163 or email bruce@brucemcclure.co.uk


Notes to editors Prior to winning the account outright, Tattoo Projects carried out project work for Victory Motorcycles, including managing consumer activation in Sturgis at the world’s largest motorcycle rally. At the Sturgis Bike Rally, tattoo artists gave away free tattoos to rally-goers, and awarded free merchandise to participants who chose to have a Victory logo tattooed on their body. In addition to this, a pop-up nail salon using Victory’s factory custom paint colors offered free manicures and pedicures. Celebrities, including Bellator Superstars and others, held meet and greet sessions. Arm wrestling tournaments and complementary gas pumped by the Victory Fantasy Girls rounded off America’s largest biking event.


ABOUT VICTORY MOTORCYCLES

Victory Motorcycles designs, engineers, manufactures and markets a full line of cruisers, baggers and touring motorcycles. Every Victory model delivers industry-leading performance, comfort, style, storage and reliability. The first Victory was produced on the Fourth of July, 1998, in Spirit Lake, Iowa, where every Victory motorcycle continues to be produced today. Information about Victory motorcycles, apparel and accessories is available at www.VictoryMotorcycles.com.


ABOUT POLARIS INDUSTRIES

Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII", and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.


About Tattoo Projects Tattoo Projects is a creative marketing services studio based in Charlotte, North Carolina. Tattoo was named one of Advertising Age’s Small Ad Agencies of the Year and the #2 Fastest-Growing Privately-Held Company in Charlotte. Our clients include: Hoover/TTi, Floorcare International, Sheetz Convenience Stores, Remington Firearms, Cozi.com, Jeff Gordon Children’s Foundation, John Deere and more. Tattoo is known for creating daring work that gets noticed – and leaves indelible impressions, hence the name. www.tattooprojects.com.