MEDINA, MN- (Aug. 5, 2013)-The motorsports production powerhouse Mad Media and www.UTVUnderground.com launched a remarkable new viral video today called “XP1K.” Directed by The Martelli Brothers, best-known for directing the first three Gymkhana films, XP1K features off-road champion and factory Polaris Pro UTV racer RJ Anderson behind the wheel of a custom built,190 horsepower, 2014 Polaris RZR® XP1000. The video is a non-stop blitz of off-road action, jaw dropping close calls and precision driving, featuring a climactic world record-breaking ending!

The XP1K project was announced a week ago in conjunction with the release of the 2014 RZR XP1000 off-road vehicle by Polaris Industries at their annual dealer show. The official XP1K trailer was released on www.XP1K.com shortly after, followed by a teaser clip that was hosted by project partner Falken Tire. Both clips highlighted the unique nature of the project, and feature arresting images of both the XP1K vehicle and the unforgiving, destructive backdrop that served as the location for filming.

“XP1K is gnarly. We picked an abandoned iron mine in the middle of the desert and turned it into a sketchy post-apocalyptic off-road skate park. There were no road cones out there! It was all real concrete and consequences, said XP1K co-director and Mad Media CEO Matt Martelli. “We built the fastest, most-powerful UTV on the planet. RJ got in it and stomped everything we could come up with. Nothing in this video is fake, it’s 100 percent adrenaline. I don’t think people will ever look at a UTV the same way.”

The XP1K vehicles were built by a team of off-road racing experts. Mark Holz of Holz Racing Products received two stock RZR XP1000s from www.UTVUnderground.com and rebuilt them from the ground up. Randy Anderson of Walker Evans engineered and installed a custom Walker Evans suspension set-up, normally reserved for off-road race trucks. Additionally, Kevin Kroyer at Kroyer Racing Engines teamed up with MCX Turbos and produced the most powerful UTV engines ever built, specifically for the XP1K vehicles. The cars sit on custom grooved Falken Wildpeak A/T Tires and feature safety equipment from Mastercraft and Impact. They are wrapped with a custom Mad Media designed graphics package that is used throughout the campaign. Complete vehicle specs can be found at www.xp1k.com      

“We pulled out all the stops on XP1K, to make it as fun and authentic to watch as possible,” commented XP1K co-director and Mad Media COO Joshua Martelli. “We shot handheld, on sticks, on dollies, car-to-car, from helicopters…RC helicopters, used a ton of GoPro cameras,cranes, jibs, you name it… It was a lot of hard work, but the end result was worth it. This is the best off-road video we’ve seen in a long time. We’re very proud of it, and extremely grateful to RJ, Polaris, Falken, Walker and all of our project partners for helping us make it happen.”

Visit www.xp1K.com to view the full video, teaser, and official trailer, as well as extensive photo galleries.


About Polaris®

Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion.  Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and small vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands.  Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.