POLARIS SNOCROSS & SNOWMOBILE FREESTYLE STAR LEVI LAVALLEE IS FEATURED ON X GAMES LIST OF 50 MOST INFLUENTIAL PEOPLE IN ACTION SPORTS

MEDINA, Minn. (Jan. 4, 2013) – Polaris snocross racer and snowmobile freestyle star Levi LaVallee has been named one of the 50 Most Influential People in Action Sports on the ESPN X Games website. This puts him in the company of legendary action sports stars such as surfing champion Kelly Slater and motorsports star Travis Pastrana.

The honor comes just three weeks before LaVallee competes on his Team LaVallee Polaris IQ® Race Sled in the 2013 X Games in Aspen, Colorado. LaVallee has won seven X Games medals in multiple snowmobile disciplines, including snocross racing, Speed & Style, Best Trick, Hillcross, Knock Out and freestyle.

LaVallee was listed as number 19 among the 50 top influencers honored on the X Games website (xgames.espn.go.com). The top three influencers listed were legendary surfing champion Kelly Slater (No. 1), motocross freestyle star Travis Pastrana (No. 2) and snowboard champion and Olympic gold medalist Shaun White (No. 3).

In the 2009 Winter X Games Snowmobile Best Trick competition, LaVallee cemented his place in action sports history by becoming the first person ever to attempt a double backflip on a snowmobile. He completed the two revolutions but was bucked off the seat of the sled upon landing.

He put his name into the action sports record book on New Year’s Eve 2011 when he soared across the San Diego Bay on a Polaris snowmobile and set a motorsports distance jump record of 412 feet.

Along with competing in the X Games, LaVallee is concentrating this winter on the ISOC Pro-class points race, where he is currently in the top 10. He won the circuit’s Pro Stock points championship in the 2008-2009 season, when he also finished third in Pro Open points and was named ISOC “Woody’s Racer of the Year.”

LaVallee has complemented his competition success with highly successful marketing of his personal brand, his sponsors and the race team he owns with Glenn Kafka, who is also LaVallee’s crew chief. LaVallee is extremely active on a variety of social media and was voted ISOC Fan Favorite of the Year in 2009, 2010, 2011 and 2012.

 

Levi LaVallee Named Action Sports Influencer, cont.

The ISOC season resumes with Jan. 4-5 racing at Canterbury Park in Shakopee, Minnesota.

 

About Polaris

Polaris is a recognized leader in the powersports industry with annual 2011 sales of $2.7 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories is available from authorized Polaris dealers or anytime at www.polaris.com.