POLARIS SNOWMOBILE RACERS WILL SET THE PACE THIS WINTER WEARING WINNING POLARIS RACE GEAR CO-DEVELOPED BY FXR AND FLY RACING

MEDINA, MN (September 8, 2012) – Along with being the fastest and most successful racers, this winter the Polaris Race Team will be the best dressed and best protected as they wear gear co-developed and co-branded by Polaris and its partners, FXR and FLY Racing.

Polaris, FXR and FLY Racing are three brands that are immersed in racing. Polaris has been involved in snowmobile racing for decades, and FXR and FLY Racing were both founded by racers committed to developing products that served the specialized needs of racers and high-performance enthusiasts.

Working together, Polaris, FXR and FLY Racing have developed race gear that is protective, comfortable, durable and loaded with high-performance styling.

On the track, Polaris racers will wear dynamic FXR for Polaris jerseys, race shells, pants and gloves. FXR’s legendary race-cut fit will give maximum mobility for minimal fatigue. Aggressive full-body venting will keep the riders cool as they push themselves to the limit. Constructed with extremely durable waterproof/breathable materials, riders will know that they have the best protection from the rigors of racing. Off the track, Polaris racers and crew will wear stylish and comfortable FXR for Polaris jackets, pit shirts and sportswear. FXR’s true passion for racing is shown in the quality, detail, and construction of these special race items, allowing Polaris racers to go for the podium knowing that their gear will never let them down.

Polaris racers will also wear the FLY Racing for Polaris F2 Carbon Snow Helmet, which delivers the winning combination of premium protection, outstanding comfort and extreme light weight. The shell features carbon fiber/Kevlar® construction for light weight and outstanding impact resistance, and the removable/washable lining provides tremendous comfort. The helmet combines the bright safety orange required by race sanctioning bodies with Polaris and FLY branding. This helmet will be available this Fall to Polaris race fans at their local Polaris dealer or at www.purepolaris.com.

 

ABOUT POLARIS

Polaris is a recognized leader in the powersports industry with annual 2011 sales of $2.7 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris® apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polaris.com.