POLARIS TEAMS WITH HILLCLIMB CHAMPION AND TERRAIN DOMINATOR KEITH CURTIS FOR COMPETITION SPONSORSHIP & CREATION OF SIGNATURE PRODUCTS

MEDINA, MN (September 8, 2012) – Snowmobile hillclimb champion Keith Curtis will join backcountry riding expert Chris Burandt in developing a signature line of specialized, premium-quality snowmobile apparel and gear for Polaris. Curtis, who will be sponsored by Polaris as he competes in Rocky Mountain Snowmobile Hillclimb Association events this coming winter, will develop his signature line of snowmobile apparel and gear during the coming winter, and it will be available to riders for the winter of 2013-2014.

A Chris Burandt Collection of accessories and goggles is available now at Polaris snowmobile dealers and www.purepolaris.com. Additional products are being developed to expand the Burandt line for the winter of 2013-2014.

 

Polaris Partners With Keith Curtis

Curtis and Polaris have entered into a partnership in which Polaris apparel, accessories, and oil will sponsor Curtis and his KC 711 Racing team, and Curtis will work with Polaris product developers to create a signature line of apparel and gear that enhance riders’ snowmobiling experience.

“Polaris is a brand known for premium quality, high-performance gear, and it’s fitting that we partner with a champion of the stature of Keith Curtis to expand our product offerings,” said Pure Polaris Vice President Steve Eastman. “We look forward to backing Keith as he pursues additional championships, and are excited to have him join Chris Burandt in developing a signature line of premium gear.”

Curtis approaches the upcoming Rocky Mountain Snowmobile Hillclimb Association (RMSHA) season with high hopes for another outstanding winter. Last season he won RMSHA season points titles in Pro 600 Stock, Pro 800 Stock, Pro 1000 Stock, and Pro 800 Modified. He finished second in Pro 800 Improved Stock points and was the circuit’s Stock King of the Hill at every event. Since Curtis has joined the RMSHA and become a factory Polaris rider he has amassed 90 wins, 27 King of the Hill titles, and 20 year-end points championships.

At the 2012 Jackson Hole World Championship Snowmobile Hill Climb, the sport’s premier event, Curtis won three class titles and the Stock King of the Hill title.

As Curtis rides, practices and competes this winter, he will be developing a signature line of apparel and gear that will provide riders and racers with the best in performance, durability and reliability. The Polaris Keith Curtis Signature Collection will be introduced in the spring of 2013 and available at dealerships and online in the fall.

 

Chris Burandt Collection to Expand

Last winter Pure Polaris introduced the Chris Burandt Collection of gear that was developed, tested, and approved by the backcountry riding master. The Burandt Collection includes accessories and goggles for Polaris snowmobiles and riders.

The collection features innovative, premium-quality accessories for avid mountain riders. The Burandt Lock & Ride® Tunnel Bag by OGIO® can be installed and removed in seconds without tools, and Burandt HD PowderTrac Running Boards provide a rider with strong, lightweight boards that evacuate snow instantly. The Burandt Signature Windshield and colorful Burandt Signature Wraps by Arctic FX infuse a sled with extra style, and the Burandt Hand Saw is a handy, efficient accessory for backcountry riders.

As Burandt spends countless hours riding in the backcountry, filming extreme riding videos and leading riders on his Chris Burandt Backcountry Tours in Colorado, he will continue developing new products for his signature collection. Additional products will be introduced in the spring of 2013 and available in the fall.

 

ABOUT POLARIS

Polaris is a recognized leader in the powersports industry with annual 2011 sales of $2.7 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris® apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polaris.com.