Polaris Industries Inc. is headquartered just outside of Minneapolis in Medina, Minnesota. Polaris engineering, manufacturing and distribution facilities are located in Roseau, Minnesota; Osceola, Wisconsin; Spirit Lake, Iowa; Vermillion South Dakota. International growth is an essential part of Polaris expansion worldwide.
Polaris Industries designs, manufactures and markets innovative, high-quality, high-performance motorized products for recreation and utility use.
Our product lines consist of all-terrain vehicles (ATVs), snowmobiles, RANGER Side x Sides, Victory Motorcycles and related parts, garments and accessories (PG&A). Polaris engineering, manufacturing and distribution facilities are located in Roseau, Minnesota; Osceola, Wisconsin; Spirit Lake, Iowa; Vermillion, South Dakota; Passy, France; Ballarat, Victoria, Australia; Winnipeg, Manitoba; and Hudson, Wisconsin (joint venture with Fuji Heavy Industries, Ltd.) International growth is also an essential part of Polaris expansion worldwide.
A Fresh Management Mix
Since 1998, we've added new management to complement Polaris' proven design and manufacturing expertise. More than half our top managers are new to the company, bringing new ideas and world-class experience in vital areas such as international business, marketing, retail merchandising and distribution.
We unveiled an action plan in 2001 to increase cost performance through ongoing quality initiatives. Quality enhancements included a new product development process, Failure Mode and Effects Analysis (FMEA) for manufacturing and a new production part approval process to help us maintain the highest-quality supplier partnerships.
Our non-union workforce is compensated based on company performance, through generous profit-sharing and stock-option plans. All employees own Polaris stock. Their vested interest shows in our industry-leading sales per employee - productivity that's almost twice the industry average. Many employees also own Polaris machines and take our creed to heart: understand the riding experience, live the riding experience, work to make it better.
Roseau (near the Canadian border) is the birthplace of Polaris and the sport of snowmobiling. Research, development and manufacturing of ATVs and snowmobiles are located in the Roseau facility.
The 1954 birth of Polaris was the result of the dreams and aspirations of three exceptional men (Edgar Hetteen, David Johnson and Allan Hetteen) and the strength, faith and ingenuity of a small community. Polaris Roseau continues to promote innovative design and manufacturing techniques and industry leadership. Engineering product research, development, product testing, and manufacturing of snowmobiles and ATVs are the year-round activities of this facility.
A separate facility houses our state-of-the-art plastic injection molding facility. The molding facility supplies plastic parts for snowmobile and ATV production in Roseau and in Spirit Lake, Iowa.
Roseau Main Plant
301 5th Ave SW
Roseau, MN 56751
Just located west of Minneapolis, Medina is our corporate headquarters which includes sales, marketing, service and administration. The Medina facility, located in the Twin Cities, houses Sales, Marketing, Service, Technical Training, Dealer Support, Warranty, Finance and other administrative departments. Located on 35 wooded acres, this facility provides the perfect atmosphere for introducing employees, dealers, distributors, and customers to the Way Out experience.
2100 Highway 55
Medina, MN 55340
Wyoming, Minnesota is home to our new state-of-the-art engineering facility. The Polaris Product Development Center opened in Wyoming, Minnesota in April 2005, as a result of Polaris outgrowing current facilities and the need to upgrade them to support our growth goals and provide the high-quality Polaris products our customers want. High-quality products start with high-quality facilities and high-quality people.
The facility is located approximately 30 miles north of Minneapolis/St. Paul Minnesota and is 126,000 square feet.
The Product Development Center is responsible for research and development of Victory Motorcycles, All-Terrain Vehicles (ATV), RANGER Utility Vehicles, and Polaris Engines, which includes prototype fabrication and assembly, laboratories for structural testing, electrical development, materials engineering, and powertrain assembly and dynamometer testing.
One unique characteristic of the Facility is that it was built to achieve LEED (Leadership in Energy and Environmental Design) certification. The new facility may be the first in Minnesota built using environmentally friendly standards created by the United States Green Building Council. LEED standards aim to reduce or eliminate negative environmental or human impacts in five areas: sustainable site planning; safeguarding water and water efficiency; energy efficiency and renewable energy; conservation of materials and resources; and, indoor environmental quality.
Wyoming Development Center
7290 East Viking Blvd
Wyoming, MN 55092
Spirit Lake, Iowa
Our Spirit Lake facility manufactures select Indian Motorcycles and Victory Motorcycles. Polaris, Spirit Lake is located in the Northwest corner of Iowa. We are in the heart of the Iowa Great Lakes where recreation and fun are a way of life.
The Spirit Lake facility was established in 1994, and currently has 500 employees and 3 production lines. These lines are dedicated to the final production of RANGER and Victory products.
This facility has 225,000 Square Feet located on 23 acres of land and has a Welding Department, Liquid and Metal paint systems supporting our manufacturing operations.
Spirit Lake Plant
1900 Highway 71
Spirit Lake, IA 51360
Osceola houses multiple engineering and manufacturing functions. The Osceola facility was established in 1991. At that time, the facility was a metal stamping operation with 120 employees working out of one building. Today, the facility is considered a “Drive Train Center of Excellence” which includes Power Train Design and Engine Assembly for all product lines. It manufactures engines and supplies them to our final assembly sites. In addition to specializing in engines Osceola is home to GEM Product Development.
For more information on Osceola located in the scenic St. Croix River Valley, please visit the below link(s):
In January 2015, Polaris announced plans to build a new production facility in Huntsville, Ala. to provide additional capacity and flexibility as the company continues to experience rapid growth. Located Southwest of Huntsville City Center, the 910,000 square-foot facility will focus on Polaris RANGER off-road vehicle production and the Slingshot moto-roadster.
Polaris selected Huntsville because it offers a skilled workforce, existing utility infrastructure and a history of technology and innovation. Also, Huntsville offers strong local and state resources to support economic development. The 505-acre Huntsville site allows Polaris to be in close proximity to its key customer base in the Southeast U.S. thereby improving its logistics network.
Huntsville is designed to be a lean and flexible facility driving continuous improvement from the start. The new plant reduces complexity within the existing plant network and enables logistics optimization. The facility has multiple assembly lines providing flexibility to quickly replenish demand and support continued product innovations. Equipped with state-of-the-art technologies, the plant will support several core processes including vehicle assembly, metal fabrication, welding, chassis and body painting, and injection molding. At full capacity, the site will employ 1,700 people. The Huntsville plant began production in Q2 of 2016.
Polaris Industries Inc.
7049 Greenbrier Parkway N.W.
Madison, AL 35756
Vermillion, South Dakota
Vermillion is our worldwide distribution center for parts and accessories to dealers around the world. The Vermillion Distribution Center was built in 1997 as a result of rapid growth of the Parts, Garments, and Accessories division of Polaris Industries, Inc. When the need for space exceeded the capacity of three separate warehouse buildings in Minnesota, the decision was made to consolidate into one large facility away from the Twin Cities area.
Some facts about Vermillion:
- 384,000 sq. ft. – 8.8 acres under roof sitting on 50 acres of land
- The conveyor system covers approximately 1/3 of the building
- Houses over 50,000 part numbers, about $55 million in inventory
Vermillion South Dakota City Guides
Polaris Australia, headquartered in Melbourne, Victoria supports a dealer network of 70 with parts, wholegoods, sales, marketing and technical support. Agriculture is the primary market for Polaris in Australia and in 2016 the team were crowned as the market leader on the back of ATV, ACE and RANGER sales. Polaris’ 6037 retail sales in 2016 was also the biggest year ever by any brand in the Australian off-road vehicle market making Polaris the first brand to ever exceed 6,000 sales in a single year in Australia.
Polaris Australia also boasts 4 company owned Motorcycle dealerships located in Melbourne, Sydney, Brisbane and Perth. A network of 8 independent dealers cater for many of Australia’s regional city’s.
Polaris has a satellite office in New Zealand, headquartered in Auckland. A dealer network of 30 Off Road Vehicle dealers and 3 Motorcycle dealers support customers in the region.
In July 2002, Polaris Industries Inc. opened a new wholly-owned subsidiary, Polaris Britain, to handle the distribution of products and support in the United Kingdom. The office is located in Coleshill, Warwickshire, England and supports the territory of Scotland, England, Wales and Northern Ireland. Polaris Britain has an impressive office which includes a showroom, training room, warehouse, and a sales and marketing administration area.
Polaris' subsidiary opened its doors in August of 2007. Polaris Germany GmbH is located south of Frankfurt in Southwest Germany. The subsidiary takes over Europe's second largest ATV market and has a great dealer network base. The office boasts a great technical area for training along with offices and service areas.
Born in August 2008, Polaris Sales Spain is the most recent of Polaris’ subsidiaries. Our offices, located near Barcelona at the northeast of Spain, give service to more than 45 dealers spread all over the Spanish territory and Andorra. Our offices include a Service training room, marketing, sales and administration area.