Become a Dealer

Thank you for your interest in Polaris Industries, where we strive daily to Understand The Riding Experience, Live The Riding Experience, and Work To Make It Better.

Dealer Standards

Dealer’s showrooms are required to showcase our lines through interior and exterior branding representation. Specific dealership requirements will vary based on showroom size and product lines carried.

Polaris has store design consultants to help our dealers create a premier shopping experience for their customers. If you are approved to become a dealer, we will work together to create a design that will support our brand(s) and help you grow your business.

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Why Polaris?

Polaris Industries

Polaris Industries has grown from a snowmobile manufacturer founded in Roseau, Minn., into the largest Powersports company in North America.

Whether it’s launching the snowmobile industry, reinventing ATV categories, developing the first purpose-built military vehicles, reinvigorating a classic motorcycle brand, or introducing a radical 3-wheel moto-roadster, Polaris has been engineering breakthrough, quality products for more than 60 years.

From on- and off-road vehicles, to our industry-leading assortment of parts, garments and accessories, some of the most recognized brands in powersports make up the Polaris portfolio.

Our Dealer Family

Polaris is committed to our dealer network. We design the best products and right programs that will help to grow your business. Made up of nearly 3,000 dealers worldwide, our strong dealer network is one of Polaris’ strategic advantages.

We believe in building long-term partnerships with our dealers and we seek out those who believe in providing exceptional customer service.

Innovation

Our continuous drive to innovate and make our products even better is why riders love and choose us. Polaris was the first to:

Originate the ATV in the United States
Produce the 6-speed overdrive motorcycle transmission
Create a trail-capable side-by-side
Design a snowmobile with progressive-rate rear suspension
Develop technology that connects riders to one another and elevates the riding experience
Introduce a 3-wheeled moto-roadster
Engineer an intelligent off-road suspension system that continually adjusts to create a better, more comfortable, confident and controlled ride.

Frequently Asked Questions

What is the process for becoming a dealer?

Complete the New Dealer Inquiry Form. One of our Dealer Development Specialists will contact you shortly

What are the requirements/initial costs to become a dealer?

Your Dealer Development Specialist will walk you through initial startup costs. These costs vary based on the product lines desired. Initial startup costs include service tools, branding, and training.

Can I carry other brands?

Potentially, yes. Dealer Development will conduct an analysis of the competitive environment and determine if a multiple brand store is an option in your market

What Polaris product lines can I carry?

A market analysis will be conducted by our Dealer Development Specialist. We will determine what product lines are available in your particular market.

What credit requirements are needed to become a dealer?

The amount of credit required will be based on the product lines requested. Once your application has been approved, you will be contacted by our lending affiliate Polaris Acceptance, who will determine what is necessary to secure a credit facility with them.